Dr Denim

Dr Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. With jeans still at the heart of Dr Denim, the design philosophy is to create pieces that can be worn at any time. Denim is not a just a fabric; it is a way of life. Shop the latest Dr Denim jeans and shorts for men and women at General Pants.


Dr Denim

Dr Denim was founded in 2004 in the Swedish city of Gothenburg with the intention to change how we buy denim, creating jeans that are contemporary but with only so much respect for past design values. From day one, the brand wanted to innovate, to bring some experimental ideas. With a battle plan to create denim that embraces elegance and function, Dr Denim achieved its place on the lips of those who know denim in super quick time, establishing itself as a trusted denim-maker known for its noble pursuit of the perfect pair of jeans that fit right and last long.

At General Pants we are beyond proud to stock some of the most recognisable denim styles that have built the Dr Denim brand from the ground up. The Leroy jean and the Snap are timeless menswear styles, as are the women’s Nora and Moxy. Now beyond jeans only, Dr Denim creates a lot of denim shorts, T-shirts, pants, and knits that are dedicated to the same rules that create the essence of the brand’s jeans. Elegance, function, and a good fit are always top of the list in the design of any Dr Denim piece.

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