Founded in 1853 Levi Strauss & Co first began by creating patented men’s workwear built for strength and durability. After their initial success, the brand expanded its product line to include coats, pants and women’s jeans in 1905. Recognisable by their iconic logo and red tag, Levi’s remains a cultural icon and the pioneer of innovation in the apparel industry. They continue to develop their apparel offering to provide the best quality jeans and clothing to customers worldwide.

General Pants stocks a curated collection of Levi’s Australia pieces that should be essential items in anyone’s closet. With iconic menswear pieces including men’s 501 jeans, overalls, tees, denim jackets, button-up shirts, denim shorts and more – you will be rocking these items for years and years to come. While General Pants Levi’s Australian womenswear range includes the iconic 501 jeans, high waisted jeans, loose jeans, denim shorts, denim skirts, and denim jackets. Explore Levi’s Australian collection now.

Levi’s are known worldwide as the brand that invented the blue jeans, and they have continued to make waves throughout history. Particularly the Levi’s 501 Jean, which gained popularity over the years and eventually established itself as a cultural icon, is the most notable to date. These days, Levi’s are a global leader in denim, with quality fabric, production, and innovation at the heart of the brand.

Levi’s 501 Jean remains a popular women’s style, now updated for contemporary wear in a range of trend-driven washes and finishes. This season we turn to rigid denim as our go-to finish, as its hard-wearing and durable quality stay true to the timeless nature of the brand. Look for it not only in Levi’s 501 Jean but in a range of other styles, including Levi’s straight leg jeans, which are huge this season. Wide leg jeans are another super popular style that gives a retro twist to any ‘fit.

For the guys, classic Levi’s jean men’s styles include the 510 and 512 Jean, which now come in a rigid denim fabrication and modern washes. Other popular Levi’s jeans styles include relaxed jeans, slim tapered and loose jeans. The General Pants Levi’s range also features denim shorts for those warmer summer days, which are simple to style with a basic tee or button-up shirt. Add some sick shades, and you’re ready to hit the town.

Levi’s denim jackets with sherpa detailing, cargo pants, hoodies, crew neck jumpers, overalls and short sleeve t-shirts are also part of the range this season. For the ladies, Levi’s denim skirts, crop tops and sweatshirts are plentiful, making for the perfect summer outfit to suit any occasion.

Classic silhouettes, primary colours and bold branding remain throughout the entire collection. No matter what your style is, General Pants Co. stock a huge collection of Levi’s Australian range, so find your fit online or in-store today.

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