Neuw was born in Melbourne when Swedish denim guru Par Lundqvist teamed up with a couple of locals to create a modern brand inspired by vintage denim and the culture that surrounds it. Today the brand works to reinvent premium denim and traditional silhouettes for a contemporary look. They also stock a bunch of men's and women's apparel, that go perfectly with their jeans.
For the girls, the brand is moving away from classic skinny jeans and towards more relaxed, 90s-inspired styles. The wide leg Magazine Jeans are a super comfortable yet chic option that's bang on trend, while the brand's take on mom jeans come in the form of the Lola Jean, which is available in plenty of washes, from blue to jet black. Flare jeans are also big this season, and Neuw show the trend some love in the Marilyn CK Zero style, which has a little kick flare at the ankle for a jazzy touch.
For the guys, relaxed jeans are the pick of the season. The Studio Relaxed Jean is super popular, easy wearing, modern take on painter jeans once worn by Jean Michel Basquiat. Loose jeans are another winner, and the the Kerouac Baggy Jeans are the newest style from the brand. This one is available in a few great washes, including vintage blue and classic black.