Nudie Jeans Co

Nudie Jeans Co doesn’t just offer jeans. With a wear and tear-way of thinking, as well as a re-use and repair program the Swedish denim company provides and maintains a tradition true to the fabric’s history and characteristics. Founded in Gothenburg in 2001, Nudie Jeans Co has been recognized for their work with sustainability, both environmental and social. With a denim collection made from 100% organic cotton and a promise of free repairs, Nudie Jeans Co has taken a prominent role in the industry’s work for a more sustainable existence.


Nudie Jeans Co.

Back in 2001, Nudie Jeans Co. was born in the Swedish city of Gothenburg. Exhausted by a corporate desire for fast fashion, quick solutions, and short-sightedness, Maria Erixton founded her brand that was the antithesis of this. Nudie was, from day one, a brand that considered the environment and ecology. From the beginning, Nudie pledged that all jeans would be produced using 100% organic cotton, and that those jeans would be made in ethical environments that exhibited total transparency to the public. Nudie’s mantra is “a high quality product made in a fair way”, which encompasses social responsibility and a keen eye on environmentalism. On top of that, the brand encourages wearers of Nudie not to wash their jeans very often at all, saving on washing and the energy involved in the process; it also offers free repairs to damaged denim, a natural process after wearing even good quality jeans for so long. This service helps build an energy of community around Nudie, and reinforces brand trust through its range of experts who live denim, and love fixing denim.

Nudie has nothing to hide, and has been honest about its processes from the very beginning: it is the most open of brands, where all production facilities are accounted for, and the percentage of garments made in each is accounted for, as well as the places in which the hardware and fabrics themselves are produced, as well as the transport used to move these products about. Nudie was a frontrunner in transparency – a notion that might now be taking hold on a wider level as we experience greater awareness of social responsibility in fashion, but Nudie has been dedicated to this concept, this way of doing business, for almost a couple of decades. It is that, that makes the jeans even more special than they already would be, and separated Nudie from others as something more than just denim.

Having said that, Nudie garments are exceptionally well-made, with total focus put on quality of materials and the most premium processes in manufacturing. Nudie offers a number of signature styles that are popular across both menswear and womenswear – the Lean Dean, the Skinny Lin, the Brute Knut. These styles are worn by men and women, as all Nudie styles are designed with the intention that they can be worn by anyone, anywhere. Every jean is unisex, and it started as a menswear brand, Nudie quickly diversified to design jeans that work on the female body too. Nudie is strictly unisex. Of course, everyone has their favourite fit, and that is up to the individual to decide.

The brand’s dedication to quality is marked by a few immediately-recognisable characteristics. All Nudie jeans feature a few things that separate them from others: all are made with organic cotton, all feature a reverse yoke, each has a diagonal back pocket bartack layout, and every single jean features the vegetable tanned leather patch with signature “N” logo. Of course, Nudie is beyond just denim now, and offers a collection of seasonal styles and basics. We offer a good range of knitwear, outwear, short sleeve T-shirts, and shirts across men’s and women’s. For those seeking a socially-aware, open, honest fashion label that is dedicated to good-looking quality, Nudie is the answer.

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