Defined by stripped back visuals, Wrangler is a globally-recognised brand with roots in unfussy Western-inspired denim. Choosing designs that rely on good design and timeless appeal, the denim maker has nailed the process behind creating the perfect five-pocket jean, and offers a range of simple styles across T-shirts, shorts, skirts, and jackets.



Established in 1947, Wrangler’s founding message was to create the world’s best five-pocket jean. Now the template for good, high quality denim design, At General Pants, we offer a range of denim fits across the Wrangler brand: most notably the men’s Strangler jean, which melds modern design with visual appeal that stays true to the brand’s founding statement.

Wrangler is highly influenced by Western aesthetics, carrying Western tropes to urban backdrops through its range of jeans for both men and women, as well as a solid collection of denim shorts, jackets, T-shirts, skirts, and singlets. Jeans in particular are central to Wrangler’s success and identity, employing great focus on contemporary design techniques without shying away from what made the brand what it is – its simplicity and its stripped back visual appeal.

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