It's Now Cool

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It's Now Cool Apparel at General Pants

It’s Now Cool redefines swimwear with bold shapes, high-energy prints and confident cuts. Known for its 90s-inspired designs, the brand delivers bikinis and one-pieces that are made to stand out. At General Pants, you’ll find It’s Now Cool swimwear in statement brights, bold animal prints and trending metallics, perfect for beach days, poolside hangs or festival-ready styling.

Crafted from premium stretch fabric, each piece combines a flattering fit with durability, so your swimwear moves with you. Styles range from cheeky high-cut bottoms and triangle bikinis to sporty bandeaus and cut-out one-pieces, offering versatility to suit your vibe. With fresh seasonal drops, you can rotate trending tones and mix-and-match pieces for a customised fit.

From summer essentials to festival swim edits, It’s Now Cool brings a confident edge to your swim drawer. Embrace the season’s hottest swimwear and find your next statement look at General Pants today.

 
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