NEUW Denim is Jeans heaven. In Belgium in 2005, Par Lundqvist had a vision to start his own brand, built on the concept of VINTAGE REVISION – the process of adapting and improving vintage jeans to make them more modern and fit better. Neuw pays homage to the heritage of denim, and is carefully crafted and created with a respect to traditional garment construction, adapting these age old techniques to develop modern fits and finishes.
Shop Neuw, a denim-focussed brand that specialises in jeans, and offers high quality knitwear and jackets, online at General Pants. General Pants edits global trends to offer a curated vision of contemporary fashion for young-blooded individuals.