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Back in 2001, Nudie Jeans Co. was born in the Swedish city of Gothenburg and quickly gained a cult following. The brand is fuelled by the traditions of denim and the characteristics of the fabric itself. Today the brand is known for producing a high quality men's and women's denim made in a fair way. All jeans are made of 100% organic cotton in a transparent production line with social responsibility. They offer a free repair service, resell second hand products and recycle worn out ones.
Shop online at General Pants for a range of Nudie Jeans made of organic denim. For the girls, it’s all about classic shapes reinvented with modern washes and signature branded detail. We stock a range of high waisted skinny jeans, relaxed jeans with a tapered leg as well as slim jeans in washes that range from jet black to heavily stonewashed blue. Our pick of the season is the high waisted Breezy Britt Jeans.
For the guys, loose baggy styles that are made to be rolled up at the hem sit alongside classic skinny jeans. All made of organic denim of course. We have plenty of light blue options as well as black too.
Men's and Women's Nudie Jeans' range of apparel includes denim jackets, short and long sleeve t-shirts, jumpers and sweats.