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Dr Denim was founded in 2004 in the Swedish city of Gothenburg by two brothers who wanted to create contemporary jeans rooted in traditional design. The brand soon established themselves as a trusted denim-maker known for their pursuit of the perfect pair of jeans that fit right and stand the test of time.
Dr Denim goes hand in hand with classic mom jeans. The Nora is the perfect fit for the ladies, with a super high waist and tapered leg. This style comes in a variety of washes from light vintage stonewash to rich blue and from clean to ripped. Other styles to keep your eye on include the wide leg jean which is our pick of the season and comes in the form of the Aiko. A crisp white tone is the perfect option for the warmer months. Super skinny jeans will never not be in style. The super tight Moxy Jean is one of our most popular pieces. Style your favourite pair of jeans with a basic t-shirt and sneakers for an easy, everyday look.
If you can't get enough of the iconic Echo and Nora styles, these designs have been made into denim skirts and shorts in multiple colours. They should be on regular rotation in your wardrobe as they are easy to style and comfy to wear.