New Balance

New Balance

Since New Balance launched its instantly-recognisable ā€˜Nā€™ logo in the 1970s, it has since been a household sneaker-maker with one foot in the gym and the other in popular culture. Providing its blend of technological innovation focussed on comfort, and a devotion to street aesthetics, the brand joins General Pants Co., available online and in-store.

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What we're about

General Pants Co. exists to disrupt the average and bring together the best global trends and fashion to inspire young-blooded individuals.

Our People

We want you

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Careers


We never sleep



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