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INC SWIM was created with the modern minimalist in mind. A luxe classic providing premium quality swimwear essentials for every summer wardrobe. The brand represents a timeless collection of basic swim, designed to compliment the lifestyle of a global girl. Pieces range from barely there cuts for maximum bronzing to more coverage for everyday comfort. INC SWIM is bred from a love of 90's beach culture & silhouettes. Sexy, minimal bikinis for those who want to show some skin. Designed so you can mix and match tops and bottom and blend prints and solid colours.


What we're about

General Pants Co. exists to disrupt the average and bring together the best global trends and fashion to inspire young-blooded individuals.

We never sleep

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