Over four decades, Sea Folly has never lost its significance in Australian beach lifestyle. The brand has cultivated a reputation as an enthusiastic and devoted proponent of swim culture, becoming one of the most recognised swimwear producers worldwide, offering a range of classic and contemporary styles.


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What we're about

General Pants Co. exists to disrupt the average and bring together the best global trends and fashion to inspire young-blooded individuals.

We never sleep

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