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Trends come and go but Lacoste maintains its position of popularity with their unique take on fashion that combines streetwear with sport inspired styles.
A lot has changed over the last 90 years but we can say with certainty that the iconic embroidered crocodile logo is still as popular as its original release on their first polo in 1933.
The latest collection “L!VE” addresses the streetwear trend and gives us several unisex pieces after focusing on gender neutrality. L!VE offers everyone more creative designs with a more youthful spirit whilst still maintaining Lacoste’s signature touches all of which can be shopped exclusively at General Pants.