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Rhythm

Rhythm is a modern swimwear brand that seeks its influences from art, music, fashion, and travel, engaging a very contemporary audience.

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Rhythm

Shop Rhythm online at General Pants, a modern swimwear designer with its toe in both menswear and womenswear, offering one-pieces, boardshorts, and bikinis. General Pants edits global trends to offer a curated vision of contemporary fashion for young-blooded individuals.


What we're about

General Pants Co. exists to help you find your personal style in a world with no boundaries.



We never sleep



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