Stüssy has remained true to its So-Cal roots, dreaming up easy to wear, from the beach-to-the-street apparel and accessories to help you keep that good vibe going. Always true to its founding philosophies, the brand has been embraced by skaters, punks, and surfers the world over since its inception, which has only reinforced the credibility of the brand.



Stüssy was founded in 1980  in California, beginning a story that would borrow and respect elements of reggae, punk, and new wave music, over a strictly surf-inspired visual. In 1984, Stüssy moved into apparel production and design, becoming the first fashion brand to mark caps not with sports team emblems, but emblazoned with the brand’s logo itself. The brand is a frontrunner in the establishment of what is now known as streetwear, or the streetwear aesthetic. Without Stüssy, it is hard to imagine streetwear being the enriched place it is in the current day. The brand is now more popular than ever because it chooses carefully where, and how, it represents itself, which allows the aesthetic to thrive, and invites new lovers of the brand to learn about its unique approach – something that keeps a lover of the brand a lover forever.

Shop online at General Pants for a strong, wide selection of Stüssy garments and accessories. Across men's and women's clothing, we are serious about representing Stüssy in the way that it should be, and bringing the brand to an audience that understands the important of surf and skate and its impact on how people dress in 2019. Stussy is a powerful cultural phenomenon that is here to stay, long beyond the now.

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