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Element’s continue to create the art, direction and message on the constant path to bring progress to skateboarding. Element is all inclusive, whose mission is to lead not follow, and leave an imprint deep enough, that it continues to make the world a better place.



Shop Element online at General Pants, an old-school skate brand that provides simple, high-quality menswear apparel and accessories. General Pants edits global trends to offer a curated vision of contemporary fashion for young-blooded individuals.

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General Pants Co. exists to help you find your personal style in a world with no boundaries.

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