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Designer Marc Newson named Havaianas as one of the top four designs that “cannot be
improved” along with the wheel, the jet engine, and the clock.
Havaianas are not only the most successful product made in Brazil, but a world-wide
phenomenon. The humble thong has become a fashion icon, respected design
masterpiece, and timeless classic.



Shop Havaianas online at General Pants, a Brazilian thong-maker that provides robust, stylish summer footwear in a massive range of colours and custom prints. General Pants edits global trends to offer a curated vision of contemporary fashion for young-blooded individuals.

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What we're about

General Pants Co. exists to help you find your personal style in a world with no boundaries.

We never sleep

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