Santa Cruz

Santa Cruz Skateboards, founded in 1973 in Santa Cruz, California. One of the Original companies that gave birth to the skateboarding industry using such iconic graphics from Jim phillips as the Screaming hand, one of the most recognisable images in skateboarding history. Over 40 years strong, Santa Cruz continues to push the boundaries of skateboarding culture.


Santa Cruz

Shop Santa Cruz online at General Pants, the timeless brand is a cultural phenomenon that designs men's and women's accessories and apparel with statement branding and prints, including short sleeve and long sleeve T-shirts, sweatshirts, and hoodies. General Pants edits global trends to offer a curated vision of contemporary fashion for young-blooded individuals.

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General Pants Co. exists to help you find your personal style in a world with no boundaries.

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