Levi’s is a global leader in denim, with quality fabric and production at the heart of the brand. Shop online at General Pants for a range of timeless pieces with a contemporary twist, including cropped jeans, wide leg jeans, relaxed fit denim styles, jackets, shorts and skirts as well as plenty of apparel for both men and women.

Womens Denim Fit Guide Mens Denim Fit Guide


Levi’s are known worldwide as the brand that invented the blue jeans, and they have continued to make waves throughout history. The 501 Jean, which gained popularity over the years and eventually established itself as a cultural icon, is the most notable to date. These days, Levi’s is a global leader in denim, with quality fabric, production and innovation at the heart of the brand.

The 501 Jean remains a popular women’s style, now updated for the contemporary wearer in a range of finishes and washes. This season we turn to rigid denim as our go-to finish, as it’s hard-wearing and durable quality stays true to the timeless nature of the Levi’s brand. Look for it not only in the 501 but in range of other Levi’s styles, including the wide leg crop jean, the straight leg jean and the skinny.

For the guys, rigid denim is also big. Classic Levi’s styles - including the 510 and 512 Jean - now come in a firm finish and modern washes. Other popular styles include the relaxed fit jean and the slim jean.

Denim jackets, cargo pants, hoodies, crew neck jumpers, overalls and short sleeve t-shirts are also part of the range this season. Classic silhouettes, primary colours and bold branding remain throughout the entire collection.

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