Wrangler’s golden decade of denim is the ‘70s, when its western roots were catapulted into the urban stratosphere. To this day, this period more than any other is seen to have been the one that laid the foundations of modern Wrangler design, quality, and culture. With exclusive men’s and women's styles found only at General Pants.



Shop Wrangler online at General Pants, providing a range of men's and women's jeans, jackets, skirts, shorts, T-shirts, and tops. General Pants edits global trends to offer a curated vision of contemporary fashion for young-blooded individuals.

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What we're about

General Pants Co. exists to disrupt the average and bring together the best global trends and fashion to inspire young-blooded individuals.

We never sleep

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