Nookie is a Sydney, Australia based brand that is turning heads worldwide. Creator Nikita Sernack embarked on her design journey in 2005 with a desire to create an aspirational and effortlessly sexy clothing and swimwear label that was the embodiment of empowered femininity. The Nookie Girl was born.


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What we're about

General Pants Co. exists to disrupt the average and bring together the best global trends and fashion to inspire young-blooded individuals.

We never sleep

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