Men's Former

Former is a clothing brand founded by surfers Craig Anderson, Dane Reynolds and skaters Austyn Gillette and Dylan Rieder. The crew was first brought together on a Monster Children Team Average trip back in 2012, during which they camped, surfed, skated, and drank their way up the east coast of Australia. The guys all rode for somewhat corporate company’s and were over their image being dictated by suits. What seemed like a pipedream over a few beers turned into reality 5 years later when then turned their back to the fat pay cheques and started Former – a brand that represents the shit they want to wear and an image they believe in.

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What we're about

General Pants Co. exists to help you find your personal style in a world with no boundaries.

We never sleep

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