Neuw

Neuw Denim was born in Melbourne when Swedish denim guru Par Lundqvist teamed up with a couple of locals to create a modern brand inspired by vintage denim and its culture. Today the brand works to reinvent premium denim and traditional silhouettes for a contemporary look. Scroll through their large range of apparel which pairs perfectly with their iconic Neuw jeans.

For girls, whilst their Marilyn Skinny Jean still remains a hero of their range, it’s their ‘90s-inspired styles that are fast becoming the go-to fits of the season. The Sade Jean is baggy, known for its comfortable fit and loose silhouette. The Lola Jean is the classic mom jeans if you prefer a tapered profile. Available in a range of washes in black, blue and white. Their denim styles aren’t limited to just jeans, though, with their denim skirt and denim shorst offerings just as appealing for the warmer months. Choose from classic, frayed or distressed styles to find your perfect piece. Pair them back with one of their signature Jonesy Singlets and a pair of sneakers for the perfect ‘fit all year long.

For the guys this season, it’s the slim straight jeans. The Ray Straight Jean is the modern straight fit with more room through the leg. For the more baggy and loose profile, the Studio Relaxed Jeans offers their widest leg and is inspired by the original jeans once worn by Jean Michel Basquiat. All their jean styles pair nicely with their t-shirt range too, offering comfort from head to toe. Choose from their signature Repressed Records t-shirts or one of their understated Band t-shirts to complete your look. Just add a pair of sneakers, and you’re ready for anything.

Update your wardrobe at General Pants with Neuw’s range of shorts, skirts, long and short sleeve shirts and t-shirts.