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Starter

Starter is a premium athletic brand that fuses sports clothing and popular culture by forging partnerships with the major pro basketball, football, baseball, hockey and college leagues. Shop online at General Pants for a curated collection of men’s short sleeve t-shirts, jumpers, jackets and bottoms.

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Starter

Established in 1971, Starter pioneered the fusion of sports clothing with popular culture by forging partnerships with the major pro basketball, football, baseball, hockey and college leagues. The iconic Starter Jacket became a wardrobe staple for sports fans, athletes and entertainers to express their team pride and street style. Today, the brand offers a collection of sportswear-inspired pieces - including a mix of apparel, headwear and outerwear - designed for the player and the fan.

At General Pants, we’ve put together a collection of our favourite styles, including short sleeve t-shirts, jumpers, jackets and bottoms. The sports meet street design that permeates every piece works well among our offering.


What we're about

General Pants Co. exists to disrupt the average and bring together the best global trends and fashion to inspire young-blooded individuals.



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