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The People Vs

The People Vs. dream was born from a desire to make high quality, vintage-inspired fashion fundamentals for the people. With a collective passion for art, music, surf and the streets we occupy; the brand embodies the laid-back personality of their founders. Through a process called boutique laundering each garment is individually created with rips, holes & abrasions to create the signature look.


The People Vs.

The People Vs. Was created based on a deep desire to produce vintage-inspired pieces with heavy elements of grunge, while never losing sight of high quality design and production. Established with a small boutique store in Bali, Indonesia, The People Vs. is a clothing brand that combines a collective love of music, art, and surf. It was in Bali where the brand’s unique style and finish was perfected, after hours and hours, days and days spent trawling flea markets for the right silhouette. The unique style is based on experimental unique laundering: washing and drying, with a unique printing technique, that all combines to provide the unique handfeel that The People Vs. is known for around Australia and the world. The People Vs. grew from its humble, artistic beginnings in Bali to the free-living Bondi Beach followed by New Zealand, Japan, and New York City, without ever losing its original aim of creating surf, music and art-inspired clothing that offers a unique visual. Our range of The People Vs. clothing embodies the brand’s spirit of creating unisex grunge garments that bring in deconstructed fabric detail with a peerless hand feel. The voice of the anti-establishment, we at General Pants are proud to stock a range of rayon party shirts, short sleeve and long sleeve tees, hoodies, knitwear, shorts, and crop tops.

What we're about

General Pants Co. exists to disrupt the average and bring together the best global trends and fashion to inspire young-blooded individuals.

We never sleep

© 2019 General Pants Co. All rights reserved.