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Neuw

Neuw is a modern brand inspired by vintage denim and the culture that surrounds it. Today, the the brand works to reinvent premium denim and traditional silhouettes with their range of denim and fashion apparel for both men and women. Shop online at General Pants for our favourite styles.

Womens Denim Fit Guide Mens Denim Fit Guide
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Neuw

Neuw was born in Melbourne when Swedish denim guru Par Lundqvist teamed up with a couple of locals to create a modern brand inspired by vintage denim and the culture that surrounds it. Today, the brand works to reinvent premium denim and traditional silhouettes for a contemporary look.

For the girls, the wide leg jean is the biggest style of the season. The Magazine Jean by Neuw nails the trend with its strong 90s influence, high waist and full length flared leg. Other styles to look out for include the mom fit, slim leg and skinny jean. Neuw has plenty of styles to choose from in a variety of washes. Look for the Lola Jean, the Lexi, the Marilyn and the Smith.

It’s all about the relaxed fit jean for the guys. The Studio Relaxed Jean is an easy wearing, modern take on painter jeans once worn by Jean Michel Basquiat. The style is available in a range of washes - including 90s blue and classic black.

Other denim styles includes shorts, skirts, overalls and jackets for both men and women, as well as long sleeve shirts, short sleeve button ups, knitwear and t-shirts.


What we're about

General Pants Co. exists to disrupt the average and bring together the best global trends and fashion to inspire young-blooded individuals.



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