Levi Strauss & Co Since 1853
Founded in 1853, Levi Strauss & Co made its mark by creating patented men's workwear renowned for its strength and durability. Following their initial success, the brand expanded its product range to include coats, pants, and women's jeans in 1905. Recognisable by their iconic logo and signature red tag, Levi's remains a cultural icon and a pioneer of innovation in the apparel industry. They continue to evolve their offerings to provide top-quality jeans and clothing to customers worldwide.
General Pants proudly stocks a thoughtfully curated collection of Levi's Australia pieces that should be wardrobe essentials for everyone. For men, you'll find iconic pieces such as men's 501 jeans, overalls, tees, denim jackets, button-up shirts, denim shorts, and more. These timeless items are designed to be worn year after year. In Levi's Australian womenswear range, you'll discover classics like the 501 jeans, high-waisted jeans, loose jeans, denim shorts, denim skirts, and denim jackets. Explore the Levi's Australian collection today.
Levi’s 501 Women’s
Levi's is celebrated worldwide as the brand that pioneered blue jeans and has continued to make history. The Levi's 501 Jean, which gained immense popularity over the years and became a cultural icon, stands as the most notable example. Levi's is now a global denim leader, with a strong commitment to quality fabrics, production, and innovation at the core of the brand.
The Levi's 501 Jean remains a beloved women's style, updated for contemporary wear in a range of trend-driven washes and finishes. This season, we're embracing rigid denim as our top choice, known for its durability and timeless quality, which perfectly aligns with the brand's heritage. Rigid denim isn't limited to the 501 Jean; it's also featured in other styles like Levi's straight leg jeans, a major trend this season, and wide leg jeans that add a retro twist to any outfit.
For men, classic Levi's jean styles include the 510 and 512 Jean, now available in rigid denim fabrication and modern washes. Other popular Levi's jeans styles include relaxed jeans, slim tapered, and loose jeans. The General Pants Levi's range also includes denim shorts for those warm summer days, easy to style with a basic tee or button-up shirt. Add some stylish shades, and you're ready to hit the town.
Levi's denim jackets with sherpa detailing, cargo pants, hoodies, crew neck jumpers, overalls, and short-sleeve t-shirts are also part of this season's range. For women, Levi's offers denim skirts, crop tops, and sweatshirts in abundance, creating the perfect summer outfits for any occasion.
The collection maintains classic silhouettes, primary colours, and bold branding throughout. Regardless of your style, General Pants Co. stocks an extensive Levi's Australian range. Find your perfect fit online or in-store today, whether you're searching for Levi's jeans, Levi's Ribcage jeans, Levi's 501 women's styles, or Levi's jeans for men.