Here at General Pants, denim is at the heart of everything we do. It’s no lie that we freaking love it. That’s why we’ve spent years creating the perfect range of women’s denim jeans – perfect for all body types, occasions and seasons. From 70s-inspired flare jeans (defs not for the faint-hearted), and classic skinny jeans, to mom jeans as well as wide-leg jeans, you're bound to find the perfect fit. Check out our Womens Fit Guide to find the perfect pair of jeans that fit your style and body shape.

Along with the classic Skinny Jean and Straight Jean, we can't get enough of the more trend-driven styles.The Mom Jean with a high rise, tight silhouette through the waist and slight taper from the leg to the ankle are the jean style of the moment. This popular style comes in a range of trend-driven washes, including the super-popular 90s influenced light blue stonewash as well as intricate detail. Pair back with a basic Singlet or T-Shirt, cord Jackets and Dr Martens boots for a seasonal look.

Low Rise and Mid Rise jeans are the biggest trend of the season. This style comes in plenty of options whether you are looking for a more slim or baggy leg look, with a raw cut hem or tailored; we have the best low rise and mid rise jeans available for any aesthetic.

Flare jeans are another one to watch. The retro-inspired full flare, which tapers out from the knee, is not for the faint-hearted, while the more subtle kick flare offers a sophisticated look.

And don't forget the back in fashion Baggy jeans. This relaxed-fitting style is a homage to the 90s skater kids and will look just as good with your chunky sneakers and cropped tees.

No matter what style of denim jeans fit your style, we have plenty of options from Insight, Lee, Neuw, ABRAND and more. Browse the range and find your perfect pair of new jeans from General Pants Co. today.