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Rue Stiic

Founded by Jillian Beed in 2013 after swapping Venice Beach for coastal Australia, Rue Stiic embraces the essence of travel, staying true to comfort while maintaining a sense of freedom. The brand caters to all jetsetter requirements through its ready-to-wear basics collection and its free-spirited beach girl-inspired swimwear.

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What we're about

General Pants Co. exists to disrupt the average and bring together the best global trends and fashion to inspire young-blooded individuals.



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