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With its Western-inspired heritage, the iconic Wrangler brand continues to deliver durable apparel with contemporary designs. Once worn by workers and rodeo stars, Wrangler is now styled by celebrities, style icons and everyday Aussies alike. Known for their signature denim products, a pair of Wrangler jeans can last you a lifetime due to their high-quality craftsmanship. In a range of cuts, styles, washes, and treatments, you are sure to find a pair of Wrangler’s to suit your style. Their curated collection also boasts tees, shirts, shorts, skirts, jacks and more for both men and women. Discover Wrangler with General Pants and level up your style game with their season staples.
The Wrangler story began with two brothers in North Carolina who opened their own overall factory named Blue Bell. With a Western twist, the company collaborated with famous tailors and rodeo stars to produce a denim workwear collection that was tough, strong, and durable. The name ‘Wrangler’, synonymous with the western-inspired apparel today, actually arose from a competition for Blue Bell workers to give the exclusive jeans line a branded name.
Today, Wrangler is still highly influenced by Western aesthetics, carrying Western tropes to urban backdrops through its range of Wrangler jeans for both men and womens and a solid collection of denim shorts and jackets, t-shirts, skirts, and singlets.
Wrangler jeans, in particular, are central to the brand's success and identity and employs a great focus on contemporary design techniques without shying away from what made the brand what it is - its simplicity and stripped back visual appeal. The original aim to produce the world’s best 5-pocket jeans quickly became a reality for the company with the added features exclusive to the brand. This includes the deep watch pocket, W-stitch, logo patch, multiple belt loops, downward-facing seams and more.
Now, Wrangler jeans are the template for good, high-quality denim design, and at General Pants, we offer a range of Wrangler denim fits: most notably the men's Smith R28 Jeans, which melds modern design with visual appeal that stays true to the brand's founding statement. Pair your favourite Wrangler jeans with a bold graphic tee, tropical button-up shirt, or retro-inspired muscle tank for a classic take on contemporary street style.
Our selection of Wrangler Australian womenswear also covers several styles for the Wrangler-lover. Including vintage-style Wrangler t-shirts and singlets that never lose their appeal regardless of season or trend, owing to their timeless design and finish. We also have a wide range of Wrangler denim skirts, denim shorts and jackets that pay as much respect to high-quality design and fabrication.
Explore Wrangler’s Australia clothing and apparel collection with General Pants online or in-store today.