UK: Free express delivery for orders over £50GBP* ::

Levi's

Posted 20 March 2017 by Blog Author

Levi's

501 Skinny Jean Bad Boy

The Levi’s brand epitomizes classic American style and effortless cool. They define denim with the widest range of products available. Generations have worn Levi's jeans as a symbol of freedom and expression in the face of adversity, challenge and social change.

501 Skinny Jean Bad Boy

What's new?

In the 60s, Levi’s introduced the Orange Tab. In 2017, for the first time ever, Levi’s are bringin’ it back. The Orange Tab Collection is a celebration of vintage cool and modern retro, using exclusive fabrics and finishes with a modern update.

Givin' back

Levi’s are proud members of the Better Cotton Initiative, which promotes the use of cotton farmed to higher environmental, social and economic standards. Eavery year, Levi's works to increase the percentage of Better Cotton use in their denim.

Through the Better Cotton Initiative, Levi’s cotton suppliers used an average of 11% less water, 12% less pesticide and 16% less synthetic fertilizer than their peers in 2016. Overall, the initiative saw more than 1.4 million farmers benefit from higher-than-average profits and cotton yields.

“Cut from the best cloth. Crafted with expert care. Designed for the long haul.”

Tunes curated by the Levi's crew

Meet Jen Sey. Levi's Chief Marketing Officer

Levi's Chief Marketing Officer talks their quintessential fit.

What are the core values of your brand?

Jen: Authenticity, originality, innovation and denim leadership, timeless style, optimism, self expression.

Who buys Levi's?

Jen: Everyone wears Levi’s! Anyone who is looking for authenticity in how they dress, who seeks to express himself or herself and be themselves, looks to Levi’s. It’s one of the few items of clothing that lets the wearer shine through. In Levi’s, it’s about you, not the item, not the label.

If you could sum up your brand in one pair of jeans, which pair would it be?

Jen: The Original 501, of course. More people have worn 501s and made them their own than any other item of clothing in the world. Elvis Presley, Marilyn Monroe, Bruce Springsteen, Kurt Cobain, Snoop Dogg. This jean spans the decades and the generations. It was started by us in 1873 but is finished by those that rock them with style very single day.

Posted 20 March 2017 by Blog Author

Tags: Fashion


Back to top


What we're about

General Pants Co. exists to help you find your personal style in a world with no boundaries.



We never sleep



© 2021 General Pants Co. All rights reserved.