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Posted 18 January 2017 by Blog Author


Wednesday, 18th January 2017

A skater isn’t always what you’re thinkin’ it’s always been. With every generation of people picking up decks and hittin’ the streets, the look has evolved. New crews mean new trends and new style.

70s: Z-Boys

Probably the most infamous skate crew there is, the innovators of pool skating also pioneered some rad style too. Rocking Hendrix-esque headbands, shorter than short shorts and Vans sneakers, Jay Adams, Stacey Peralta and Tony Alva turned the skating world on its head.

80s: Alva Posse

In the 80s, Tony Alva went on to form his own skate company and a badass team along with it. Featuring the notorious Bill Danforth, Dave Duncan and Eddie Reategui, the leather jacket sporting, dreadlocked crew were an antidode to the decade’s hyper-colour spandex.

90s: Bones Brigade

There’s this dude called Tony Hawk. Ya heard of him? He had a crew in the late 80s – early 90s who took us from shorts and kneepads to tough denim and chinos. Long sleeve tees with graphic sleeves and pullover sweaters became essential parts of the uniform too. It was also the time of really fat kicks and wallet chains, but we can forgive that.

I think Tony might have skated as well?

2000s: In tha hood

Denim got a lil’ slimmer and zip hoodies became essential upper body wear – not to mention snapbacks becoming a staple on the scene.

The 2000s also saw a skate brands enter new areas, with collaborations between big time sneaker labels bringing sneaker freaks and skaters together.

2010s: 90s Revival

Skate got streamlined, with button down shirts, cropped pants and Vans Old Skools being the order of the day. While the 90s’ obsession with baggy silhouettes isn’t coming back any time soon, a skaters chasing those vintage vibes have brought back long sleeve tees and colour block styling.

Posted 18 January 2017 by Blog Author

Tags: Fashion Skate

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