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Neuw at General Pants

NEUW Denim is Jeans heaven.  In Belgium in 2005, Par Lundqvist had a vision to start his own brand, built on the concept of VINTAGE REVISION – the process of adapting and improving vintage jeans to make them more modern and fit better.
Neuw pays homage to the heritage of denim. The range is carefully crafted and created with a respect to traditional garment construction, adapting these age old techniques to develop modern fits and finishes. With its current collection offering a diverse assortment of product, ranging from skinny jeans to coloured chinos.


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General Pants Co. exists to help you find your personal style in a world with no boundaries.

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