Our Guide To The Perfect Pair Of Jeans
As the trend cycle churns, denim continues to be reimagined era after era. First sourced from the styles of utility wear, denim jeans are now a fashion classic. From Britney & Justin’s denim red carpet looks to bell-bottom 70s styles and the high waist of the 90s sitcoms, we find denim in history’s best fashion moments.
Denim jeans have been crafted in an array of styles, cuts and profiles. The perfect pair of jeans is the key to the perfect wardrobe, designed as a daily essential.
The perfect jeans are the styling solution to everyday outfits or are effortlessly dressed up with heels and a blazer. We’ve curated the perfect collection of denim brands, celebrating quality fabrication and design to provide fashion classics, nostalgic styles and today’s trends.
Where to start: Your Field Guide to Denim
The perfect denim jeans shouldn’t be mistaken for an urban legend. With such a variety of cuts, lengths and profiles available, finding the perfect denim for you can seem like an impossible equation.
We’re here to provide you with a field guide to the world of denim.
The History of Denim
Denim made its historical debut by Levi Strauss, who combined the durability of denim with the utility of trousers. These jeans were designed as workwear, an emblem of American workers and cowboys alike.
You can follow the history of denim within our collection. With denim jean trends being more relaxed and extensive than ever before, you can find what will make you feel your best.
Sizing Explained
Jean sizing differs from your classic Australian size guides. Jean sizing will refer to the waist circumference of the jeans in inches. Often, an easy way to determine what jeans size will be right for you is to measure your waist circumference.
However, not all jeans are made equal. With different waist heights, proportions and leg styles, this measurement will not always perfectly reflect your jean size and a perfect fit.
With jeans designed to fit differently, with different stretches, we recommend exploring each jean brand's size guide to try and find what’ll work best for you. Sometimes, finding the right jeans will be a matter of trial and error; experimenting with different styles to find your perfect pair.
Check out our Denim Fit Guide for a full-size breakdown.
Do your research
While there may be some trial and error when it comes to finding the perfect pair of jeans, research will be key to finding your dream pair.
We recommend experimenting with denim, trousers and styles to find the right pair of denim bottoms. Finding the right pair of jeans will depend upon your body type, preferences and needs from a pair of jeans. Determining your ideal leg profile, waistline, length, and the material will help you find the right pair for you.
Leg Profile
The silhouette of the jeans is going to determine how the jeans will fit. Our most coveted leg types include: skinny, slim, straight and baggy.
Skinny jeans are characterised by their tight fit to the leg, which gives the illusion of longer and leaner legs. Black jeans in a skinny style are a winter wardrobe foundation, easy to dress up for day or night. Slim fit jeans are just one step over from skinny legs, with a mildly more relaxed style. Blue denim jeans in a slim fit are a wardrobe classic that you’ll find yourself reaching for season after season.
Straight leg jeans are dominating both men's and women’s fashion at the moment. With a 90s nostalgia, straight leg jeans are the ultimate piece for undone and effortless styling. Pair straight leg jeans with a t-shirt and low converse, or dress up with boots and a blazer. Loose jeans take this one step further. Inspired by skate culture fashion, loose jeans are the ultimate casual piece. We recommend pairing a loose jean profile with a slimmer cut top to create balance.
Waist
No matter the leg style, you can find jeans in a range of waist heights. Flattering the body in different ways and providing differing amounts of comfort, our most popular jean waists are lowrise, midrise and highrise.
Low Rise jeans are on the rise at the moment, as Y2K styles go viral. Low waisted jeans are available in blue denim, black denim and white denim, giving every outfit a daring and bold touch. Mid Rise jeans are loved for being most comfortable, giving you a flattering shape and providing a step more coverage. High Waisted jeans continues to dominate as a women’s denim jeans classic. Their flattering rise can create shape, giving the illusion of a curvier silhouette.
Length
Jean lengths vary to suit different heights and jean styles. Your jean length is the measurement of the inseam, from the crotch to the foot opening.
Lengths can vary depending upon what style of jeans you’re after and how you want them to look, depending on your height. Oversized length jeans are great for casual styling, getting a masculine and undone edge. Cropped jeans instead have a shortened length that hits at the ankle. This length is ideal for summer, perfect in a light tone like white jeans or blue jeans.
Make
Denim is offered in a stretch, and non-stretch make. Stretch denim is usually more comfortable, stretching with your body and perfect for slimmer styles.
Regular non-stretch denim is more rigid and likely to hold its shape. Non-stretch denim is not as comfortable; however, providing you with that classic denim look.
Denim Inspiration
When it comes to gathering denim inspiration, we love stalking vintage denim styling as well as celebrity street style.
This season, our team is reaching for mid rise straight leg jeans. A fashion classic of the chic cool girl, we see this style on our favourite sources of street style like Dakota Johnson and Lily Rose Depp. For something even bolder, we’re witnessing the ultimate comeback with low rise jeans. Find an array of washes and cuts on Gen Z icons like Olivia Rodrigo. Love it or hate it, low rise is here to stay.