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Former is an independent men’s streetwear brand founded by surf legends Dane Reynolds, Austyn Gillette and Craig Anderson, created for those who prefer to defy normality, corporate idiosyncrasies, industry traditions, and predictability.

Former is the conglomerate vision they want surf fashion to look like. They wanted to move away from the traditional style of surf streetwear and lean towards a more clean-cut minimalistic aesthetic that is a bit more sophisticated and mature than traditional surf wear.

With their focus on colour, fit, style and fabric, Former offers affordable, high-quality surfwear for men across Australia. From their iconic printed t-shirts to their stylish button-up shirts, pants, shorts and accessories, there is something for every surfer to add to their wardrobe. Shop Former online at General Pants Co. today!

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General Pants Co. exists to help you find your personal style in a world with no boundaries.

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