Neuw is a modern brand inspired by vintage denim and the culture that surrounds it. Today, the the brand
works to reinvent premium denim and traditional silhouettes with their range of denim and fashion
apparel for both men and women. Shop online at General Pants for our favourite styles.
Neuw was born in Melbourne when Swedish denim guru Par Lundqvist teamed up with a couple of locals to create a modern brand inspired by vintage denim and the culture that surrounds it. Today the brand works to reinvent premium denimand traditional silhouettes for a contemporary look.
For the girls, 90s inspired styles are the go this season.Thewide leg Magazine Jeans are a super comfortable yet chic option, while the slimmom style Lola Jeans come in a variety of washes. Other styles to look out for include the slim leg, and classicskinny fit.
For the guys, we’re moving from relaxed to baggy jeans. The Studio Relaxed Jean is super popular, easy wearing, modern take on painter jeans once worn by Jean Michel Basquiat while the Kerouac Baggy Jeans are the newest style from the brand. The style is available in a few on trend washes, including vintage blue and classic black.
Other denim styles includes shorts, skirts, overalls and jackets for both men and women, as well as long sleeve shirts, short sleeve button ups, knitwear and t-shirts.