Light Blue Jeans

Light blue is the 80s-born, 90s-inspired home of the stonewash, bleaching, and the statement. Bleaching and acid wash was the biggest thing to hit the 80s, attaching itself to hair metal and everything glam. That might seem a long time ago now, but the era established a deep-rooted love for super-light blue denim that brings focus on what’s being worn on the legs, rather than the usual rule of what’s being worn on top. The light blue wash adds more nuances to jeans that a darker finish just can’t – not that we blame darker washes for that. Our range of light blue jeans pays reverence to washes of previous decades, while staying firmly in the now with high quality construction and updated silhouettes like our slim leg, tapered leg, and the revised kick flare leg that takes elements of the 70s and applies it to what people look for in a jean in 2019. Our collection of light blue jeans is fronted by some of our most loved denim lovers. Ksubi, Levi’s, Wrangler, and Lee are prolific across denim – not just in jeans but in jackets, shirts, and shorts – and we are running with plenty of their carefully crafted styles that put light blue on the map again.