Teva has quite an unusual story, which arose from humble beginnings. Established by a Grand Canyon river guide with an ambition to untap the adventure within each of us, Teva footwear brought spontaneity to footwear, allowing confidence and risk-taking without having to worry about what’s going on with your feet. At General Pants, we are proud to have Teva on-board, running with a small collection of high quality footwear styles.
If Teva’s foundations aren’t unusual, then at the very least they are uncommon, and certainly intriguing. Founded in 1984 by a rafting guide working in the bowels of the Grand Canyon, Teva was established with one earnest intention – to create safe footwear that worked in the heat of the Grand Canyon, and allowed proper immersion in river activities with people could have fun and, importantly, not think once about what is on their feet.
The problem with footwear prior to Teva was that thongs would fall off or snap at any given opportunity, and sneakers were hardly designed to cope with drenching water, taking a long, long time to dry, and never feeling comfortable when wet anyway. Teva would be first to add a nylon ankle strap to the thong, and therefore established the world’s first ever sports sandal. First marketed as “amphibious utility sandals”, it explains the essence behind the shoe, which survives in 2019. The sandal is meant for water activities, and is the ultimate in in-water versatility.
Since its early days, the Teva sandal has grown into a cult icon, with small but always-growing groups of faithful fans across the globe. Teva demands that go-anywhere, do-whatever, achieve-anything mindset that the brand always has and always will stand for. Teva embodies the spirit of adventure, and its dedication to high quality manufacturing and footwear design allows those wise enough to buy a pair to fully embrace a spirit of unscripted adventure and honesty.
The first ever model, named the Original Universe, is the basis upon which all future Teva footwear styles have been built – the Original Universe embraced exploration and excitement, while providing comfort and total safety, as well as an iconic visual appeal. We at General Pants are super-excited to link up with the Teva brand, and we have a tight capsule of both eye-catching and subtle styles by one of life’s most adventurous footwear-makers.