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From brash beginnings to the confident, innovative, global brand of today, Zanerobe has clothed an audacious, independent youth movement for over a decade. Founded and designed in Sydney Australia, Zanerobe is an influential brand leader in the youth fashion space. Join the movement, welcome to the world of Zanerobe.



Zanerobe started off on super-casual grounds, with a bet over beers between two friends. With the ambition of addressing the state of fashion in Sydney, Australia, Zanerobe was established to create a clothing brand that doesn’t accept mediocrity. With a backdrop of substandard fashion to contend with, the intention of Zanerobe’s founders Jono and Leith was to design and produce clothes that they themselves would wear.

Zanerobe makes what it wants, and what resonates with those with the brand in their heart. Unswayed by microtrends and fads, the brand is focused on enduring styles. The brand’s collections are inspired by a few things: travel, people, and events are vital ingredients in the visual appeal of any piece, and are fundamental in creating an important vive of community. Zanerobe focuses hard on producing an organic community of photographers and influencers who work together with the ultimate mantra of #ThoseWhoWear existing #AsOne.

What we're about

General Pants Co. exists to disrupt the average and bring together the best global trends and fashion to inspire young-blooded individuals.

We never sleep

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