Guys, want to know what's trending this summer?

Posted 11 December 2020 by General Pants Co

Model sitting down at beach pool wearing black shorts and printed shirt with sneakers and a bucket hat.

We've got the answers.

The three keys to pull off some big fits with ease this summer are Logos, Linen and Denim. We're also vibing a strong 90's look for the warmer months so don't be afraid to combine these key trends together to flex an on-point style.

Read on to find out more about the best looks in men's clothing this summer.


Three models wearing a T-shirt, check shirt and a t-shirt with green trackpants and a cap (from left to right).

STUSSY and Spencer Project are leading the charge when it comes to men's logo t-shirts. We're stoked for the new boat-inspired logo for Spencer Project— which is hella 90's. And STUSSY, one of the logo OG's, has gone and done it again with plenty of bold looks that will make you stand out in summer.

If you want to dip your toe in logo-mania, we say go big or go home.

Dickies, a streetwear stalwart, tends to be more subtle when it comes to their men's branded clothing but they're a mainstay in our rotation.

Looking for something different? XLARGE, a streetwear label born in the 90's, has a striking Gorilla logo that's sure to make a statement.

Can you tell we're really digging the 90's at the moment? Try an oversized men's tee or a baggy pair of pants to really nail the trend.


Three pictures of the same model wearing a white, green and pink linen shirt with shorts at the beach.

For a laid back, coastal and clean style reminiscent of summers long gone, chuck on some of Arvust clothing's new Linen range.

The Heggie Resort shirt in Rose and the Grover long sleeve shirt in Sage Green are our favourite picks for an effortless look. You can style it tucked or untucked, or a French tuck (it's a thing). If you want a more low-key style, stick to white or beige items.

What is Linen though exactly? Well, we're glad you asked because we were thinking the same thing. Linen is made from flax, and the same plant produces edible seeds too. Linen is very strong and dries faster than cotton. This makes it perfect for summer when things heat up.

Linen is easy-breezy and perfect for summer. And if you can't be bothered to iron a shirt, don't worry cos' we dig a crushed look.


Three photos of three different models (from left to right) models wearing white t-shirt with denim jeans and Converse sneakers, wearing jeans and t-shirt standing in a car park, wearing denim shorts and white t-shirt.

Our pick of the summer denim washes are: bleached, washed out and faded.

We're really keen on men's ripped or distressed jeans, in a range of fits from slim, loose and skinny. Key brands to look out for are Abrand, Ksubi, Rolla’s, and Insight.

Loose fit, light blue jeans are the perfect pick if you're going for that 90's style.

You can't go past Neuw Denim, who are making some awesome light wash jeans that'll really help you pull off a killer look. Style them with an oversized tee or linen shirt to be right on trend.

Don't skip our range of men's denim shorts and denim jackets either. Up your double-denim game and be bold, be brave.


Three seperate photos of models in boardshorts which (from left to right) have an animal stripe and patterned print.

Because high temps and big swells means beach days, keep it cool this summer in our new range of boardshorts.

There's stacks of new prints, and some really classic colourways. We're digging the retro Speedo's in store, Insight’s new lineup, and the Arvust stripped shorts.

Our latest range features a choice of fixed waist for the “surf trunk” fit, or an elastic waist for the “beach short” fit.


Three photos of shoes featuring (from left to right) Van sneakers, Converse sneakers and Birkenstocks sandals.

Pair a statement pair of boardies with some easy slides like Birkenstocks or, for a real throwback, try the new Sid shoe from the Men's Vans range.

The Sid Vans gives a nod to the brands Cali' origins and has the original V detail on the side and comes in classic suede.

If you've got a more simple pair of shorts on, stick out with the Vans Old Skool Sk8 low, a low-cut version of Van's infamous hi-top Sk8's.

Keep cool and look fresh this summer with these key trends.

Posted 11 December 2020 by General Pants Co

Tags: Fashion

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