30% OFF WOMENS SWIMWEAR* ONLINE & IN-STORE! ENTER SWIM30 AT CHECKOUT. LIMITED TIME ONLY.
30% OFF WOMENS SWIMWEAR* ONLINE & IN-STORE!
ENTER SWIM30 AT CHECKOUT. LIMITED TIME ONLY.
30% OFF WOMENS SWIMWEAR* ONLINE & IN-STORE! ENTER SWIM30 AT CHECKOUT. LIMITED TIME ONLY.
30% OFF WOMENS SWIMWEAR* ONLINE & IN-STORE!
ENTER SWIM30 AT CHECKOUT. LIMITED TIME ONLY.

#NOFILTER

Raw and real – it’s a thing. Join our girls Steph Claire Smith and Bree Warren and get on board the #NOFILTER movement by embracing body confidence this summer. We’ll be sharing your GP Swim posts and #NOFILTER stories throughout the season so tag @general_pants #GPswim #NOFILTER and get involved! No airbrushing. No editing. Just YOU.

Find out more Shop Swim

Shop By Top Style

Our selection of swimwear tops cover a variety of shapes to suit your style or preference. Our summer edit includes the Triangle Top, Sports Crop and Bandeau.

Triangle Top
The Triangle top is a timeless swim style, with the tri cup design common across our brands. The Triangle style is going nowhere, and reigns as the classic bikini top shape.

Shop Triangle Top

Sports Crop Top
The Sports Crop takes inspiration from activewear, offering a sports bra style with a scoop neckline and high crop at the bust.

Shop Sports Crop Top

Bandeau Top
The Bandeau is the strapless wonder that defeats the shoulder tan lines so many fear, designed to provide full coverage across the bust while exposing anything north of there.

Shop Bandeau Top

One Piece
Versatile as both swimwear and a bodysuit, the One Piece is about clean lines and a firm, smooth fit. From classic to contemporary, our summer edit covers a multitude of colour palettes to suit your preference.

Shop One Piece

Shop By Bottom Style

Our selection of swimwear bottoms cover a variety of cuts designed to cater to, and flatter, a variety of body shapes and preferences. From an classic brief through to super high cut, our summer edit includes styles to suit any level of coverage you're after.

Everyday Bottom
Also known as the most classic cut, the Everyday Bottom is a go-to style offering the most coverage.

Shop Everyday Bottom

Cheeky Bottom
Offering a little less coverage than the classic, the Cheeky Bottom is, as its name suggests, a little cheekier and reveals a tad more.

Shop Cheeky Bottom

High Waisted Bottom
The High Waisted Bottom takes inspiration from the defining shape of the 1950s, reaching the belly-button and cut high on the thigh for a flattering design.

Shop High Waisted Bottom

Thighbrow
The Thighbrow Bottom is designed with a super high cut, exposing much of the thigh with its V shape at the front and a minimal amount of coverage at the back.

Shop Thighbrow

Stripes
Striped swimwear reigns supreme this season and features in a variety of summer colours and swim shapes, including the one piece. You know it's big when brands including Rhythm, Insight and Subtitled are all on board.

Shop Stripes

Earth Tones
Embrace this season's colour trend with a natural palette of burnt reds, rust, sunflower, sage and terracotta.

Shop Earth Tones

Textures
This swim season we introduce textured fabrics in a variety of styles and fits throughout the collection. From ribbing and shirring to a more buttery soft feel, there's plenty of fabric interest across printed and plain, classic black and white, or bold hues that pop.

Shop Textures

Prints
From feminine florals to tropical palms and python print, our swim collection features the styles that will ensure you stand out this summer.

Shop Prints

Cheeky
Dare to bare? From the Cheeky to the super high cut Thightbrow, we made sure we've got the bottom styles you've been begging us for.

Shop Cheeky

Shop by brand

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