Raw and real – it’s a thing. Join our girls Steph Claire Smith and Bree Warren and get on board the #NOFILTER movement by embracing body confidence this summer. We’ll be sharing your GP Swim posts and #NOFILTER stories throughout the season so tag @general_pants #GPswim #NOFILTER and get involved! No airbrushing. No editing. Just YOU.

Find out more Shop Swim

Shop By Top Style

Our selection of swimwear tops cover a variety of shapes to suit your style or preference. Our summer edit includes the Triangle Top, Sports Crop and Bandeau.

Triangle Top
The Triangle top is a timeless swim style, with the tri cup design common across our brands. The Triangle style is going nowhere, and reigns as the classic bikini top shape.

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Sports Crop Top
The Sports Crop takes inspiration from activewear, offering a sports bra style with a scoop neckline and high crop at the bust.

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Bandeau Top
The Bandeau is the strapless wonder that defeats the shoulder tan lines so many fear, designed to provide full coverage across the bust while exposing anything north of there.

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One Piece
Versatile as both swimwear and a bodysuit, the One Piece is about clean lines and a firm, smooth fit. From classic to contemporary, our summer edit covers a multitude of colour palettes to suit your preference.

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Shop By Bottom Style

Our selection of swimwear bottoms cover a variety of cuts designed to cater to, and flatter, a variety of body shapes and preferences. From an classic brief through to super high cut, our summer edit includes styles to suit any level of coverage you're after.

Everyday Bottom
Also known as the most classic cut, the Everyday Bottom is a go-to style offering the most coverage.

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Cheeky Bottom
Offering a little less coverage than the classic, the Cheeky Bottom is, as its name suggests, a little cheekier and reveals a tad more.

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High Waisted Bottom
The High Waisted Bottom takes inspiration from the defining shape of the 1950s, reaching the belly-button and cut high on the thigh for a flattering design.

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The Thighbrow Bottom is designed with a super high cut, exposing much of the thigh with its V shape at the front and a minimal amount of coverage at the back.

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Striped swimwear reigns supreme this season and features in a variety of summer colours and swim shapes, including the one piece. You know it's big when brands including Rhythm, Insight and Subtitled are all on board.

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Earth Tones
Embrace this season's colour trend with a natural palette of burnt reds, rust, sunflower, sage and terracotta.

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This swim season we introduce textured fabrics in a variety of styles and fits throughout the collection. From ribbing and shirring to a more buttery soft feel, there's plenty of fabric interest across printed and plain, classic black and white, or bold hues that pop.

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From feminine florals to tropical palms and python print, our swim collection features the styles that will ensure you stand out this summer.

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Dare to bare? From the Cheeky to the super high cut Thightbrow, we made sure we've got the bottom styles you've been begging us for.

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