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Insight was born out of a need for change, taking inspiration from the worlds of art, music, pop culture and a deep love for vintage clothing. It started in the 90's and it continues to be a unique brand to this day. Denim is a major focus, with a wide range of options available for both men and women.

Insight takes inspiration from the ‘70s, with plenty of flare and wide leg jeans. The Farrah Flare Jean features a wide fit and super high waist, whilst the Evie Wide Leg Jean sits relaxed around the leg with a wide profile and cropped ankle. The Robin Jeans are a popular silhouette, with a high waist, straight leg and stacked ankle. This is an easy, everyday option that can be dressed up or down, depending on your style. Straight leg jeans are popular across our men’s and women’s jeans, with a large range of washes from black, tonal and vintage blues.

For the guys, from skinny fits to the more relaxed jean, Insight has new styles this season. The key skinny styles are the Switch Jean and Revolver Jean that feature a stretch fabric for easy wear. The more loose-fitting styles are the Cannon Jean and City Riot Jean. Available in a range of washes from black, white and vintage blues.

When it comes to apparel, women's styles include vintage inspired graphic t-shirts, long sleeve crops, denim shorts, lightweight dresses and cord jackets with sherpa detailing. Popular men's styles include short sleeve button ups, long sleeve cord shirts, sherpa jackets, chino pants as well as short and long sleeve t-shirts.

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General Pants Co. exists to help you find your personal style in a world with no boundaries.

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